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ONE

ONE is a global movement campaigning to end extreme poverty and preventable disease by 2030, so that everyone, everywhere can lead a life of dignity and opportunity.

The "Pass the Mic" campaign features celebrities turning their social media accounts to global health experts to discuss the COVID-19 pandemic.

Credit: Video Editing, Motion Design, Social Optimization (Remote) | WRTHY (formerly Hive)

Awards: Cannes Lions International Festival of Creativity | 2021 Social & Influencer Shortlist For Breakthrough on a Budget

PR Week | 2020 Purpose Awards Shortlist for Best Use of Celebrity and/or Influencers

A collage featuring a digital poster advocating for COVID-19 vaccination, emphasizing listening to experts rather than celebrities. The poster includes large text saying "Hear from experts. Not celebrities" and "#PassTheMic". It contains a paragraph explaining the importance of global scientific voices in pandemic response, and a list of prominent health and science experts. Below the poster, there are multiple rows of video call images of diverse people participating in a virtual event.
Social media statistics showing 4.3 billion media impressions, 91 million social actions, 87 million video views, 2,300 media hits, 26.7 million social posts, and 3.8 million likes, comments, and shares.
A collage of ten people participating in a virtual video call on their smartphones, each in different indoor settings, with some wearing glasses and others smiling or listening.
Screenshot of a CNN article showing two people video conferencing, Julia Roberts and Dr. Fauci, for the #PassTheMic campaign. Julia Roberts is smiling on the left and Dr. Fauci is smiling on the right. There is a CNN logo in the top left corner.
Image shows a webpage with a headline about Julia Roberts reacting to a video call with Dr. Anthony Fauci. Below the headline are two side-by-side photos of Julia Roberts with glasses and Dr. Fauci in a suit.
A web page article from Entertainment Weekly titled "Julia Roberts, Hugh Jackman, and more celebs handing over social profiles to COVID-19 experts" with a grid of diverse celebrity faces below the headline.